Content is an essential part of the success of any great website. In-house content team at WYN Global Media is a Japanese team of very talented, forward thinking writers who work hard to make sure they deliver the information our users need by constantly producing creative and engaging content. Working in line with our SEO department in the igaming affiliate marketing industry, you will produce Japanese content to help the growth of our star websites.
Scope of the Job
You will take care of our affiliate sites dedicated to Japanese market and develop different types of Japanese igaming related content (reviews, guides, articles, blogs, news etc.) for different websites with our primary targets in mind – getting more traffic, and conversions.
In order to achieve this, you will need to regularly cooperate with other colleagues from the content team but also from other teams (e.g. SEO, Product, Sales) to create, develop and implement different content strategies and make sure they successfully meet our audience’s primary needs.
- Researching, writing and publishing different types of creative Japanese igaming related content for one or more websites, according to SEO best practices, style guides and the suitable tone of voice for different websites.
- Making sure that content related tasks and requests are finished in a professional and timely manner and according to high quality standards.
- Working together with colleagues from the content team and also other teams to make sure that all interested parties are in line and working together to achieve common content related goals for all websites in our portfolio.
- Staying up-to-date with industry relevant campaigns and news.
- Helping to create online marketing campaigns for different media channels related to significant localised events for the Japanese market.
- Providing market-specific feedback on what website changes would benefit our traffic and conversions.
- Helping to get traction from our social media channels and boosting site presence for the Japanese market.
- Being up to date with market trends for the local Japanese market so that these insights can be used to improve the needs and interests of our users.
- Making sure we collect relevant data from our target audiences through initiatives such as user surveys.
- Helping the marketing team with different translations needed for other media related website pages and campaigns.
- Proactively helping to identify underperforming content and site issues or potential improvements and taking these up with relevant stakeholders.
- Proactively engaging in brainstorming sessions with the overall goal of developing creative ideas for more engaging, user centric content.
- Other content related duties, per custom requests.
To do it, You will Need
- Experience in writing and publishing user friendly and search engine optimized content using Content Management Systems (WordPress experience highly-regarded).
- Professional experience in iGaming or similar industry is a plus.
- A degree in Journalism, Media or a related discipline (highly-regarded).
- A motivated writer with strong writing skills who takes pride in delivering high-quality content (highly regarded).
- Excellent knowledge of the Japanese language (conversational fluency in spoken English is also highly regarded).
- Great communication skills and the ability to work and collaborate in a team environment.
- A highly-motivated and results driven individual with the ability to work in an efficient, mature and professional manner.
- Great time-management skills and the ability to work to reasonable deadlines and prioritize multiple tasks.
- An eye for details and the ability to easily proofread and spot any errors.
- Strong writing skills and the motivation to proactively take initiatives and help brainstorm and execute new ideas to optimize existing content and create new user engaging content.